The company's ability to successfully integrate studios and enhance their mobile entertainment platforms through leveraging its proprietary Boost platform continues to drive its financial and operational success. Just Play is a passionate toy company and global leader across a broad range of childrens consumer goods including figures, playsets, dolls, plush. This acquisition is the latest in Playtika's long and successful history as a consolidator. We look forward to working with the JustPlay.LOL team to further expand that base and to provide them the best entertainment experience possible.' 'JustPlay.LOL has organically built an impressive community of engaged users. 'The acquisition of JustPlay.LOL and its leading title, 1v1.LOL, continues our strategy of diversifying the game genres we operate in as we leverage our industry-leading game operations technology to grow revenue via our Boost Platform,' said Eric Rapps, Playtika's Chief Strategy Officer. The acquisition is consistent with Playtika's strategy to increase its breadth of entertainment genres and leverage the company's Boost platform to enhance game-operations. Introducing JustPlay: the app that lets you play games and earn rewards from your favorite stores JustPlay is the perfect way to indulge in your favorite. (NASDAQ: PLTK) today announced the acquisition of Israel-based, JustPlay.LOL, creator of the multiplayer game, 1v1.LOL, which expands the company's offering into the Action and Battle Royale genres.

HERZLIYA, Israel, Ma/PRNewswire/ - Playtika Holding Corp. Acquisition Furthers Playtika's Growth Strategy with Expansion into High Growth Action and Battle Royale Genres JustPlay.LOL We create eSports games that everyone can play Home Games Team Careers We create Battle Royale GamesYou can play anywhere Join us 900K+ Daily Active Users 80M+ Downloads Our Games Online Building Battle Royale 4.5 80M+ Downloads Play now Ultimate Multiplayer Knockout Royale 4.

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